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Explore our top private label lip gloss products trusted by US beauty brands and retailers
The United States is the world's single largest beauty and personal care market, generating over $100 billion in annual retail sales. Within this ecosystem, lip color products — and lip gloss sets in particular — occupy a uniquely resilient position. Even during economic downturns, the so-called "lipstick effect" keeps color cosmetics sales buoyant, and lip gloss has consistently outperformed broader makeup categories throughout the 2020s.
According to industry research, the US lip care and lip color segment is projected to surpass $3.8 billion by 2027, driven by Gen Z's embrace of glossy, high-shine finishes, the TikTok-fueled "glass lip" aesthetic, and a surging demand for multi-functional products that combine color with hydration, SPF protection, and skincare actives. Custom lip gloss sets — sold as gifting collections, subscription boxes, or brand starter kits — have become one of the fastest-growing sub-categories in US beauty retail.
Major US beauty retailers including Sephora, Ulta Beauty, Target, and Amazon all report sustained year-over-year growth in private label and indie lip gloss brands. This has created an enormous opportunity for manufacturers and suppliers capable of delivering FDA-compliant, high-performance lip gloss sets with fast lead times and full OEM/ODM customization.
The "glass lip" trend originating on TikTok and Instagram has driven US consumers toward ultra-glossy, hydrating formulas infused with hyaluronic acid, ceramides, and peptides. Brands sourcing custom lip gloss sets now prioritize skincare-hybrid formulations that deliver visible shine and long-term lip conditioning.
US consumers increasingly demand "clean" formulations free from parabens, phthalates, and synthetic fragrances. Compliance with FDA cosmetic regulations (21 CFR) is non-negotiable for any manufacturer supplying the American market. Our formulations are developed with US regulatory standards built in from day one.
Diversity and inclusion are central to US beauty retail strategy. Leading brands now offer 20–40+ shades per lip gloss collection to serve all skin tones. Custom lip gloss set manufacturers capable of producing small MOQ shade expansions with consistent color payoff have a significant competitive edge in the US market.
Sustainability is now a purchasing driver for over 55% of US beauty consumers under 35. Brands are demanding recyclable tubes, refillable components, and FSC-certified outer packaging for their custom lip gloss sets. Our manufacturing capabilities include full eco-packaging customization.
Lip gloss sets are among the top-performing SKUs in US holiday gifting and beauty subscription boxes (Birchbox, Ipsy, FabFitFun). The ability to produce mixed-shade sets with coordinated packaging and custom inserts at scale is a critical capability for suppliers targeting this channel.
Post-pandemic, US consumers demand lip products that survive mask-wearing, meals, and long workdays. Transfer-proof, long-wear lip gloss technology — particularly velvet and air-cushion finishes — has seen explosive growth across Sephora, Ulta, and DTC channels in the United States.
Walmart, Target, CVS, and Walgreens collectively represent over 40,000 retail doors. Private label lip gloss sets with competitive price points and eye-catching shelf-ready packaging are in constant demand from these buyers.
US-based DTC beauty brands and Amazon sellers are the fastest-growing customer segment for custom lip gloss set manufacturers. Low MOQs, fast turnaround, and white-label packaging are essential for this channel.
Custom lip gloss sets are perennial bestsellers in US holiday gifting. Corporate wellness programs, bridal party gifts, and seasonal gift sets drive significant B2B volume for manufacturers with flexible set configuration capabilities.
The US indie beauty market has produced hundreds of successful lip gloss brands launched by social media influencers. These brands require OEM partners who can handle small initial orders, rapid color development, and scale-up production as demand grows.
Professional MUAs across New York, LA, Miami, and Chicago increasingly source custom lip gloss sets for editorial, bridal, and film work. Formulations offering exceptional pigment payoff, long wear, and skin-safe ingredients are the priority for this professional channel.
Specialty clean beauty retailers across the US — from Credo Beauty to local wellness boutiques — are actively seeking lip gloss sets that meet strict ingredient standards while delivering premium performance and on-trend aesthetics.
The Oulilai Group operates two major R&D and production centers: 'Aobesi' and 'Aodai'. With over 60 patents to its name, the Group has become a leading comprehensive cosmetics manufacturer in South China thanks to its deep technical expertise and exceptional service quality. Integrating R&D, production, and service under one roof, the Group is committed to providing efficient and professional one-stop cosmetics solutions to customers worldwide — including hundreds of US-based beauty brands and retailers.
Full Customization · Efficient Delivery · Quality Assurance
Meeting the diverse needs of US customers at every stage of brand development
Focus on core formula R&D and design for US market compliance. Provide customized technical assistance aligned with FDA cosmetic regulations and US consumer preferences.
Packaging Design + Formula Design + Filling. Full-link finished product delivery service — from concept to shelf-ready lip gloss sets for US retail and e-commerce channels.
Full Brand Case Design + Finished Product Production. Boost brand value improvement for US indie brands, influencer labels, and established beauty companies entering new categories.
Joint Research and Construction of Doctoral Workstation with Top Universities
Delivering next-generation lip gloss formulations for the US beauty industry
Cooperation Direction: Permeation system and talent output
Cooperation Direction: System Import
Cooperation Direction: Fermentation Skincare Technology
Focus: Plant activity improvement & fermentation technology (Microbial fermentation for antioxidant polysaccharides)
Cooperation Direction: Plant activity research (targeted fermentation-derived Centella asiatica extract)
Microecology & Fermentation Technology (Tremella Polysaccharide)
Fermentation Technology (Rice Fermentation Filtrate)
Fully Automated Production Lines delivering consistent quality for US lip gloss orders of every size
A mature modern production system, with large-scale production reducing costs — enabling competitive pricing for US brand partners and distributors.
Effectively respond to US market demands — from Black Friday surges to holiday gift set rushes — calmly handling large-volume order spikes without compromising lead times.
Full-process quality control ensures consistent product quality in every batch — critical for US retail compliance, Amazon seller accounts, and repeat customer satisfaction.
State-of-the-art facilities producing premium custom lip gloss sets for the United States and global markets
Aodai has built a global business network centered on China, covering Southeast Asia, North America, Europe, Australia and other key regions.
Combining localization and globalization, we provide customers around the world with excellent products and services.
Every lip gloss formulation we develop for US market clients is designed with FDA cosmetic compliance in mind. We provide full ingredient disclosure (INCI listing), safety data, and documentation support to ensure smooth US Customs clearance and retail compliance. Our team has extensive experience working with US importers, third-party testing labs, and regulatory consultants.
Whether you're an influencer launching your first 500-unit lip gloss set or a national retailer placing a 500,000-unit holiday order, our manufacturing infrastructure scales to meet your needs. Our 30+ automated production lines and 70,000+㎡ facility ensure we can handle both small batch launches and massive peak-season surges without compromising quality or timelines.
We understand that US consumers are among the most discerning beauty shoppers in the world. Our team offers complete customization across every dimension: formula (texture, finish, fragrance, active ingredients), color (custom Pantone matching, shade development), packaging (tube shape, cap design, label, outer box), and set configuration (2-piece, 4-piece, 8-piece gift sets and beyond). We help US brands create lip gloss sets that stand out on shelf and convert online.
Speed to market is critical in the US beauty industry, where trends move at the pace of social media. Our integrated R&D-to-production model eliminates handoff delays, while our established logistics partnerships ensure reliable transit times to US ports. We work with US-based freight forwarders and can coordinate DDP (Delivered Duty Paid) shipping for clients who prefer a turnkey import solution.
Browse our complete range of private label and OEM lip gloss sets — all customizable for the US market
Private Label Solid Water-Glow Lip Nectar
Hydrating Transfer-Proof Lip Gloss
Custom Color Velvet Air Lip Gloss with Soft-Touch Tech
OEM Lip Gloss Set — US Exclusive Holiday Collection
Custom Lip Gloss Gift Set — US Retail Ready
Private Label Lip Gloss Set — Amazon FBA Edition
Indie Brand Starter Lip Gloss Set — Low MOQ USA
Clean Beauty Lip Gloss Set — US Specialty Retail
Partner with a manufacturer that understands the US beauty industry — from FDA compliance and trend-driven formulation to fast turnaround and scalable production. Get your custom quote today.
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