Engineered specifically for Southeast Asian tropical climates, high-humidity durability, and warm-undertone skin aesthetics.
Indonesia boasts Southeast Asia's most dynamic and fastest-growing cosmetics and personal care market. Driven by a massive population exceeding 278 million, an expanding urban middle class, and one of the world's most engaged social media demographics (notably across TikTok Shop, Instagram, and Shopee Indonesia), the demand for high-performance eyeshadow and concealer cosmetics has surged exponentially.
As a premier cosmetic supplier and smart manufacturer partnering with leading Indonesian brand owners, indie labels, e-commerce direct-to-consumer (D2C) brands, and retail chains in Jakarta, Surabaya, Bandung, and Medan, we integrate state-of-the-art R&D with localized consumer analytics to deliver superior custom formulations.
The beauty manufacturing industry targeting Indonesia has pivoted from basic commodity manufacturing to intelligent, science-backed formulation engineering. Modern Indonesian consumers demand makeup that performs as skincare—demanding concealer sticks and liquid cover creams infused with niacinamide, Centella Asiatica, and hyaluronic acid to soothe acne-prone skin under tropical conditions.
Our research and manufacturing ecosystem utilizes advanced AI automated color matching, micro-milling dispersion technology, and high-stability emulsification systems. This ensures that every batch of multicolor eyeshadow palettes and liquid concealers delivers uniform pigment distribution, silky application, zero caking around the delicate under-eye zone, and 16-hour crease resistance.
Understanding the unique lifestyle and climatic realities of Indonesian beauty enthusiasts is vital for building successful cosmetics lines:
Navigating Indonesian cosmetics distribution requires strict adherence to local regulatory frameworks. Our turnkey manufacturing services provide end-to-end documentation including Material Safety Data Sheets (MSDS), Certificate of Analysis (COA), heavy metal screening, microbial challenge testing, and formulation dossiers that strictly comply with BPOM registration criteria and Halal assurance protocols.
The Oulilai Group operates two major R&D and production centers: ‘Aobesi’ and ‘Aodai’.
With over 60 patents to its name, the Group has become a leading comprehensive cosmetics manufacturer in South China thanks to its deep technical expertise and exceptional service quality. Integrating R&D, production, and service under one roof, the Group is committed to providing efficient and professional one-stop cosmetics solutions to customers worldwide, including custom formulation and volume supply for the rapid-growth Indonesian market.

Joint Research and Construction of Doctoral Workstations with Top Universities to Pioneer Skincare-Infused Color Cosmetics and High-Stability Emulsion Systems.
Cooperation Direction: Permeation system and specialized pharmaceutical talent output.
Cooperation Direction: Advanced system import and molecular polymer formulation design.
Cooperation Direction: Fermentation Skincare Technology and green cosmetic biochemistry.
Focus of Cooperation: Plant activity improvement & fermentation technology (Microbial fermentation for antioxidant polysaccharides).
Cooperation Direction: Plant activity research (targeted fermentation-derived Centella asiatica extract for calming cosmetics).
Cooperation Direction: Microecology & Fermentation Technology (Tremella Polysaccharide deep moisturization).
Cooperation Direction: Bio-Fermentation Technology (Rice Fermentation Filtrate for brightening concealer bases).
Equipped with GMP Class 100,000 cleanrooms, vacuum homogenizers, high-speed automated pressing, and strict temperature-controlled storage.
Aodai has built a global business network centered on China, covering Southeast Asia (with dedicated Indonesia priority fulfillment), North America, Europe, Australia, and other key markets.

Full Customization • Efficient Delivery • International Quality Assurance. Meeting the diverse operational demands of Indonesian brands at every development stage.
Focus on core formula R&D, customized texture tuning, pigment density matching, and technical assistance tailored to Indonesian tropical climate compliance.
Comprehensive Packaging Design + Formula Design + Automated Filling. Full-link finished product delivery service ready for direct retail shelf and e-commerce launch.
Complete Brand Strategy + Aesthetic Identity + Market Positioning + High-Volume Production to empower Indonesian makeup entrepreneurs to scale rapidly.
Modern smart manufacturing lines delivering ultra-consistent batches, cost advantages, and flexible MOQ adaptation for Southeast Asian supply chains.
A mature modern production system with large-scale high-precision machinery that minimizes human error and reduces unit costs for Indonesian distributors.
Rapid ramp-up capability to comfortably handle festival surges such as Ramadan / Eid-al-Fitr shopping seasons and mega 11.11 / 12.12 e-commerce sales.
Strict end-to-end quality assurance protocols ensure identical color fidelity, micronized dispersion, and viscosity batch after batch.
Explore our full line of tested, customizable OEM/ODM makeup products engineered for long-lasting wear and vibrant expression.