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Highly stable, travel-friendly, and pigment-rich cosmetic sticks custom-manufactured for the tropical climate of Indonesia.
Understanding the local industrial landscape, consumer behavior, and climate-driven product innovations in Southeast Asia's largest economy.
The beauty and personal care industry in Indonesia is experiencing unprecedented growth, driven by a young, digitally active population and the rapid expansion of social commerce platforms like TikTok Shop and Shopee Indonesia. Within the color cosmetics segment, eyeshadow sticks have emerged as a high-demand category. Local Indonesian beauty consumers, particularly Gen Z and Millennials in urban centers like Jakarta, Surabaya, and Bandung, are shifting towards simplified, "on-the-go" makeup routines. The eyeshadow stick, with its convenient pen-like design, swipe-and-blend application, and travel-friendly nature, perfectly aligns with this lifestyle change.
1. Tropical Climate Compatibility: Indonesia's hot and humid weather requires cosmetics that are exceptionally long-lasting, sweat-proof, and crease-resistant. Traditional powder eyeshadows often cake or fade under high humidity. Eyeshadow sticks formulated with advanced silicone resins and wax blends provide a waterproof barrier that stays vibrant all day.
2. Halal & BPOM Compliance: For cosmetic brands targeting the Indonesian market, securing BPOM (Badan Pengawas Obat dan Makanan) registration and MUI Halal certification is crucial. Overseas manufacturers serving Indonesia must offer clean, vegan, and halal-compliant formulation libraries to ensure smooth market entry.
Indonesian beauty standards heavily emphasize a natural, healthy glow (often referred to as the "glass skin" look) combined with expressive eye makeup. Warm tones, including terracotta, bronze, rose gold, and soft peach, are highly favored as they complement the typical warm and olive Southeast Asian skin tones. Additionally, dual-color gradient eyeshadow sticks are gaining massive popularity because they allow users to achieve a professional-looking gradient eye look in a single swipe, saving time during busy morning commutes in traffic-dense cities like Jakarta.
As a premier manufacturing partner, we customize our eyeshadow stick formulas to match these local preferences. By utilizing micronized pigment technology and natural emollients, we produce sticks that glide smoothly without tugging the delicate eye area, delivering intense color payoff that withstands the tropical heat.
The Oulilai Group operates two major R&D and production centers: ‘Aobesi’ and ‘Aodai’.
With over 60 patents to its name, the Group has become a leading comprehensive cosmetics manufacturer in South China thanks to its deep technical expertise and exceptional service quality. Integrating R&D, production, and service under one roof, the Group is committed to providing efficient and professional one-stop cosmetics solutions to customers worldwide.
Fully automated production lines
Intelligent Manufacturing Base Site Area
Automated Smart Workshop
R&D and manufacturing serving worldwide
Full-industry-chain layout
Packaging, Benefits & Process
Mature formulations across all categories
All-encompassing brand solution
Years of R&D and Production Experience
Joint Research and Construction of Doctoral Workstations with Top Universities to ensure cutting-edge cosmetic science.
Cooperation Direction: Permeation system and talent output
Cooperation Direction: System Import
Cooperation Direction: Fermentation Skincare Technology
Focus of Cooperation: Plant activity improvement & fermentation technology (Microbial fermentation for antioxidant polysaccharides)
Cooperation Direction: Plant activity research (targeted fermentation-derived Centella asiatica extract)
Microecology & Fermentation Technology (Tremella Polysaccharide)
Fermentation Technology (Rice Fermentation Filtrate)
State-of-the-art production facilities operating under strict GMP and ISO standards to guarantee premium output.
Aodai has built a global business network centered on China, covering Southeast Asia, North America, Europe, Australia and other key regions.
Combining localization and globalization, we provide customers around the world with excellent products and services, tailored to meet regional regulatory and cultural standards.
Rapid Growth Engine & Blue Ocean of Emerging Consumption (Focus on Halal & Humidity-Resistant Cosmetics)
Core of Domestic Strategy & Strategic Supply Chain Hub
Benchmark of Mature Markets & Highland of Technological Innovation
Center of High-end Manufacturing & Pioneer of Quality Standards
Hub for Resource Cooperation & Pivot for Service Extension
Full Customization · Efficient Delivery · Quality Assurance to meet the diverse needs of cosmetic brands at different stages.
Focus on core formula R&D and design. Provide customized technical assistance, texture modulation, and color matching tailored specifically for Indonesian skin tones.
Packaging Design + Formula Design + Filling. Full-link finished product delivery service. Ideal for local Indonesian brands looking for rapid market launch.
Full Brand Case Design + Finished Product Production. Boost brand value improvement and build strong market positioning from scratch.
Fully automated production lines ensuring consistency, high capacity, and competitive manufacturing costs.
A mature modern production system, with large-scale production reducing unit costs significantly.
Effectively respond to market demands and calmly handle surges in orders during major shopping festivals like 11.11 or Harbolnas in Indonesia.
Full-process quality control ensures consistent product quality and color accuracy in every batch.
Leveraging world-class manufacturing standards to elevate your cosmetics brand in Southeast Asia.
Partnering with an experienced overseas manufacturer like Oulilai Group provides Indonesian beauty brands with a massive competitive edge. Developing high-quality eyeshadow sticks requires sophisticated machinery to ensure the stick maintains its structural integrity, does not break during application, and remains smooth yet firm. Our 100,000-level automated smart workshops are equipped with precision cooling and filling lines designed specifically for stick cosmetics, preventing issues like sweating, air bubbles, or shrinkage.
As the world's largest Muslim-majority country, halal compliance is a top priority for Indonesian consumers. Our R&D centers focus heavily on sourcing clean, non-toxic, and halal-compliant ingredients. We replace animal-derived waxes with high-grade synthetic or plant-based waxes (such as Carnauba and Candelilla wax) to ensure the formulas are 100% vegan and cruelty-free. This alignment with clean beauty trends makes our products highly appealing to modern, conscious consumers in Indonesia.
Packaging plays a critical role in the success of an eyeshadow stick. It must be airtight to prevent the volatile ingredients from evaporating, which would cause the stick to dry out and harden. We offer over 60 patents covering innovative packaging designs, including twist-up mechanisms, dual-ended designs with built-in blending sponges, and airtight pen components. Brands can fully customize the external colors, finishes (matte, metallic, or chrome), and printing to align with their brand identity.
Navigating international shipping, customs, and BPOM registration can be complex. With our extensive experience in serving the Southeast Asian market, we provide comprehensive documentation support, including Certificate of Analysis (COA), Material Safety Data Sheet (MSDS), and ingredient listings required for BPOM submission. Our efficient logistics network ensures timely delivery from our South China manufacturing hubs directly to ports in Jakarta (Tanjung Priok) or Surabaya.
Explore our full range of private label and customizable cosmetic sticks manufactured for global markets.
