Explore our top-tier, customizable base formulas engineered with advanced skin-adhesion technology to withstand high humidity and heat.
Indonesia's beauty and personal care market is experiencing unprecedented growth, driven by a young, digitally active population, rising disposable incomes, and a strong cultural shift toward local beauty pride (locally known as "Local Pride" brands). Among color cosmetics, face foundation stands out as a core product category. However, formulating and manufacturing face foundations for the Indonesian market presents unique geographical, biological, and regulatory challenges.
As a leading global cosmetics manufacturer, we specialize in bridging the gap between cutting-edge cosmetic science and the specific demands of Indonesian consumers. From hot, humid climates to Halal compliance, our state-of-the-art factories provide Indonesian brands with premium OEM, ODM, and OBM services to launch high-performance foundations that rival international giants.
To succeed in the competitive Indonesian beauty landscape, brands must align with local consumer preferences and environmental conditions.
Indonesia’s tropical climate demands foundations that are sweat-proof, sebum-resistant, and transfer-proof. Our R&D team uses advanced film-forming technologies that keep the foundation intact under high humidity without clogging pores.
With the world's largest Muslim population, Halal certification is no longer optional in Indonesia—it is a regulatory and cultural expectation. Our production lines adhere strictly to clean, vegan, and cruelty-free formulation standards compatible with BPOM and Halal requirements.
Indonesian beauty consumers love "makeup that cares." Foundations enriched with Niacinamide, Centella Asiatica, Hyaluronic Acid, and SPF protection are highly sought after to combat hyperpigmentation, acne, and UV damage.
Understanding the daily life of Indonesian consumers helps us refine product textures and delivery systems:
The Oulilai Group operates two major R&D and production centers: ‘Aobesi’ and ‘Aodai’. With over 20 years of R&D and production experience, the Group has established itself as a leading comprehensive cosmetics manufacturer in South China, offering exceptional service to global beauty markets, including Southeast Asia.
Integrating R&D, production, and service under one roof, we are committed to providing efficient, professional, and compliant one-stop cosmetics solutions to brand owners, startup founders, and retail giants in Indonesia.
We believe that high-quality face foundations are built on solid scientific research. Our doctoral workstations collaborate with top-tier universities to innovate skincare-infused makeup technologies.
Cooperation Direction: Permeation system development and specialized scientific talent output.
Cooperation Direction: Advanced system import and chemical raw material safety verification.
Cooperation Direction: Fermentation skincare technology integrated into liquid foundation bases.
Focus of Cooperation: Plant activity improvement & microbial fermentation for antioxidant polysaccharides.
Cooperation Direction: Plant activity research, focusing on targeted fermentation-derived Centella Asiatica extract for skin soothing.
Microecology & Fermentation: Tremella Polysaccharide extraction for deep hydration in makeup formulas.
With 30 fully automated production lines, we ensure stable product supply, consistent quality control, and the capability to handle rapid order surges for major shopping festivals in Indonesia like 11.11 and 12.12.
Aodai has built a global business network centered on China, covering Southeast Asia, North America, Europe, Australia, and other key regions, serving clients in over 60 countries.

Rapid Growth Engine: The blue ocean of emerging cosmetic consumption. We provide localized formulations specifically designed for high-humidity climates like Indonesia, Malaysia, and Thailand.
Strategic Supply Chain Hub: The core of our domestic strategy, offering unparalleled speed-to-market advantages and raw material sourcing.
Benchmark of Mature Markets: Driven by technological innovation and clean beauty standards.
Center of High-end Manufacturing: Adhering to the strictest global cosmetics safety standards.
Whether you are an established brand expanding your face makeup line or an influencer launching a private label startup, we provide flexible collaboration models.
Focus on core formula R&D and design. We provide customized chemical assistance, adjusting viscosity, coverage, and shade ranges to fit your brand’s target demographic in Indonesia.
Full-link finished product delivery service. We handle everything from packaging design, formula development, stability testing, to final filling and packaging, ready for BPOM registration.
Full brand case design combined with finished product manufacturing. We help you define your brand identity, aesthetic concept, and product positioning to stand out in the Indonesian beauty market.
Explore our complete private label collection. All formulas can be customized with local active ingredients, tailored shades, and custom packaging designs.