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Explore our best-selling makeup base formulations โ engineered for American skin tones, climate conditions, and beauty standards.
Sweat-proof, humidity-resistant formula ideal for all-day wear across US climates.
Infused with hyaluronic acid for a dewy, radiant finish loved by US consumers.
Clean beauty formulation meeting US FDA standards โ perfect for sensitive skin.
Oil-control technology tailored for the fast-paced American lifestyle.
The US cosmetics market is the world's largest, valued at over $91 billion, with makeup base products representing one of the fastest-growing segments driven by evolving consumer preferences and inclusive beauty movements.
The United States leads globally in cosmetics consumption. Makeup bases โ including primers, BB creams, CC creams, and tinted moisturizers โ account for a significant share of the color cosmetics segment, with annual growth exceeding 6% CAGR.
While many US beauty brands source manufacturing from Asia-Pacific suppliers, there is increasing demand for quality-certified, ethically produced makeup bases. Manufacturers serving the US market must comply with FDA cosmetic regulations and meet strict labeling requirements.
American consumers are increasingly choosing "clean," "non-toxic," and "sustainable" makeup bases. Over 60% of US millennial shoppers actively check ingredient lists, creating enormous demand for transparent, plant-derived formulations free from parabens and sulfates.
Driven by the diversity of the American population, leading brands now offer 40โ60 shades of makeup base. Manufacturers must provide flexible color-matching capabilities and customizable undertone options to serve this inclusive market.
Direct-to-consumer beauty brands have surged in the US, with platforms like Amazon, Sephora, and TikTok Shop driving rapid product discovery. Agile manufacturers offering small-batch ODM services are in high demand to support these nimble brands.
The "skinification" of makeup is a dominant US trend โ consumers want makeup bases with SPF protection, anti-aging peptides, and skin-barrier ingredients. This drives innovation at the formulation level, requiring manufacturers with deep R&D expertise.
A world-class cosmetics manufacturer trusted by US beauty brands for quality, innovation, and reliability.
R&D and Production Experience
The Oulilai Group operates two major R&D and production centers: 'Aobesi' and 'Aodai'. With over 60 patents to its name, the Group has become a leading comprehensive cosmetics manufacturer in South China thanks to its deep technical expertise and exceptional service quality. Integrating R&D, production, and service under one roof, the Group is committed to providing efficient and professional one-stop cosmetics solutions to customers worldwide โ including major US beauty brands and retailers.
Years of R&D and production experience
Trusted by 60+ countries worldwide
Staying ahead of the curve โ key trends reshaping the American makeup base market in 2024โ2025.
Over 70% of new US makeup base launches now include SPF 15โ50, reflecting growing consumer awareness of UV protection in daily routines.
Fermentation-derived actives, peptides, and microbiome-friendly formulations are becoming standard in premium US makeup bases.
US consumers and retailers demand eco-friendly packaging. Refillable compacts and biodegradable materials are now key differentiators.
Virtual try-on tools and AI shade-matching technology are enabling hyper-personalized makeup base experiences for US online shoppers.
Full Customization ยท Efficient Delivery ยท Quality Assurance โ Meeting the diverse needs of US customers at different development stages.
Focus on core formula R&D and design. We provide customized technical assistance tailored for US market regulations, including FDA-compliant ingredient sourcing and clean beauty formulation standards. Ideal for established American brands seeking private-label manufacturing.
Packaging Design + Formula Design + Filling โ Full-link finished product delivery service. From concept to shelf-ready product, we manage the entire pipeline for US beauty startups and mid-size brands looking to launch quickly in competitive retail environments.
Full Brand Case Design + Finished Product Production โ Boost brand value improvement. Our OBM service empowers US entrepreneurs and influencer-led brands to launch complete makeup base lines with professional branding, compliant formulations, and market-ready packaging.
R&D CAPABILITY โ COOPERATIVE UNIVERSITIES
Joint Research and Construction of Doctoral Workstation with Top Universities
Cooperation Direction: Permeation system and talent output
Cooperation Direction: System Import
Cooperation Direction: Fermentation Skincare Technology
Focus: Plant activity improvement & fermentation technology (Microbial fermentation for antioxidant polysaccharides)
Cooperation Direction: Plant activity research (targeted fermentation-derived Centella asiatica extract)
Microecology & Fermentation Technology (Tremella Polysaccharide)
Fermentation Technology (Rice Fermentation Filtrate)
Mature formulations across all product categories, ready for US market adaptation.
70,000+ใก intelligent manufacturing base with 100,000-level automated smart workshops โ built to deliver consistent quality for US brand partners.
Fully Automated Production Lines designed to handle peak demand surges from American retail seasons including Black Friday, holiday launches, and influencer campaigns.
A mature modern production system with large-scale production reducing costs โ enabling competitive pricing for US retail and e-commerce channels.
Effectively respond to market demands and calmly handle surges in orders โ critical for US seasonal campaigns and influencer-driven viral moments.
Full-process quality control ensures consistent product quality in every batch โ meeting the stringent standards expected by US retailers and consumers.
Aodai has built a global business network centered on China, covering Southeast Asia, North America, Europe, Australia and other key regions. Combining localization and globalization, we provide customers around the world with excellent products and services.
Countries Served
North America Priority
Years Global Experience
From Hollywood studios to everyday American beauty routines โ our makeup bases are engineered for every US application scenario.
High-performance makeup bases used by professional makeup artists in Hollywood film productions, TV broadcasting, and stage performances. Our formulations withstand intense lighting and long shooting hours while maintaining flawless coverage.
US salons and day spas are major distribution channels for professional-grade makeup bases. Our OEM solutions allow salon brands to offer exclusive, branded makeup base products to their loyal clientele.
From Walmart and Target to CVS and Walgreens โ we manufacture makeup bases that meet the cost-efficiency and shelf-appeal requirements of America's largest retail chains, without compromising on formula quality.
Sephora, Ulta Beauty, and Nordstrom demand premium formulations with sophisticated textures and innovative ingredients. Our R&D capabilities allow us to develop prestige-tier makeup bases that command premium price points.
The US influencer economy has created a new generation of beauty brands. We offer low MOQ, rapid turnaround ODM services that enable Instagram, YouTube, and TikTok creators to launch their own makeup base lines efficiently.
Whole Foods Market, Credo Beauty, and natural grocery chains require certified clean formulations. We provide COSMOS-standard compliant and vegan-certified makeup bases that align with the values of health-conscious American consumers.
Explore our full spectrum of makeup base solutions โ all available for OEM, ODM, and OBM customization for the American beauty market.
Ultra-lightweight, breathable formula for the US active lifestyle.
Free from parabens, sulfates & artificial fragrances โ FDA compliant.
Broad-spectrum UV protection integrated into a flawless base formula.
100% cruelty-free, vegan formulation for ethical US beauty brands.
Peptide-infused formula that treats while it covers โ a US prestige bestseller.
Deep hydration meets flawless coverage for the US dry-climate market.
Celebrating American diversity with an expansive, customizable shade range.
Hollywood-approved formula for professional makeup artists across the US.
Whether you're a startup DTC brand, an established US retailer, or a professional beauty distributor, our team is ready to deliver world-class makeup base manufacturing solutions tailored to your market needs.
Get a Free Quote Today โ