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Our most sought-after eyeshadow formulations — crafted for Indonesia's tropical climate, vibrant beauty culture, and growing demand for long-lasting, high-pigment cosmetics.
Indonesia is one of Southeast Asia's most dynamic beauty markets, with a population of over 270 million and a rapidly expanding middle class driving unprecedented demand for cosmetics.
Indonesia's cosmetics market is projected to surpass USD 3.5 billion by 2027. Eye makeup — especially eyeshadow — is among the fastest-growing segments, fueled by social media influence, K-beauty trends, and the rise of local beauty influencers (beauty vloggers) on platforms like TikTok and Instagram.
With the world's largest Muslim population, Indonesia requires cosmetics to meet MUI Halal certification standards. Our manufacturing processes are compatible with halal-compliant formulations, making us the ideal OEM partner for brands targeting the Indonesian mass and premium segments.
Indonesia's hot and humid tropical climate demands eyeshadow products with superior sweat-resistance, humidity stability, and long-wear performance. Our R&D team has developed specialized formulations that maintain vivid color and shimmer intensity throughout Indonesia's challenging weather conditions.
Indonesia leads Southeast Asia in social commerce adoption. Platforms such as Tokopedia, Shopee, and TikTok Shop are major channels for eyeshadow sales. Brands launching through these platforms require fast-turnaround OEM partners capable of producing trend-responsive SKUs — exactly what we deliver.
Modern trade channels including Watsons, Guardian, Sociolla, and department store beauty counters across Jakarta, Surabaya, Bandung, and Medan are rapidly expanding their local brand portfolios. Private-label and OEM eyeshadow products are increasingly filling shelf space previously dominated by international brands.
Indonesian consumers favor warm-toned, earthy palettes inspired by batik and local cultural motifs, alongside globally trending shimmer and glitter finishes. Our 5,000+ mature formulations allow Indonesian brand partners to select and customize shades that resonate authentically with local beauty preferences.
Understanding where the market is headed helps our Indonesian partners stay ahead of the competition with the right products at the right time.
Liquid shimmer and jelly-texture eyeshadows have surged in popularity across Indonesia's Gen Z and millennial demographics. The "glass eye" and "dewy lid" trends, amplified by Indonesian beauty content creators, are driving demand for high-shine, buildable shimmer formulations — our core product strength.
Indonesian consumers are increasingly conscious of ingredient safety and environmental impact. Brands that offer paraben-free, cruelty-free, and sustainably packaged eyeshadow products gain significant competitive advantage. Our formulation library includes a growing range of clean-label options.
Indonesia has seen a surge of indie beauty brands launched by influencers and entrepreneurs. These brands require low MOQ, fast development cycles, and flexible customization — all of which our OEM/ODM platform is specifically designed to support, enabling new entrants to launch competitive products rapidly.
The fusion of skincare benefits into eyeshadow formulations — such as moisturizing jelly textures, vitamin-enriched pigments, and antioxidant-infused powders — is a key trend in Indonesia. Our R&D partnerships with top universities enable us to integrate active skincare ingredients into high-performance eyeshadow formulas.
Dual-color gradient eyeshadow sticks have become a bestselling format in Indonesia, offering consumers an effortless way to achieve professional-looking eye looks. The convenience-first format appeals strongly to Indonesia's busy urban consumers who seek speed without sacrificing style.
Indonesian beauty brands are increasingly investing in premium packaging, innovative textures, and differentiated formulations to compete with international players. Our OBM solutions empower local brands to elevate their product positioning and capture the growing premium beauty segment in Indonesia's tier-1 and tier-2 cities.
A leading comprehensive cosmetics manufacturer in South China, committed to powering Indonesian beauty brands with world-class OEM solutions.
The Oulilai Group operates two major R&D and production centers: 'Aobesi' and 'Aodai'. With over 60 patents to its name, the Group has become a leading comprehensive cosmetics manufacturer in South China thanks to its deep technical expertise and exceptional service quality. Integrating R&D, production, and service under one roof, the Group is committed to providing efficient and professional one-stop cosmetics solutions to customers worldwide — including our growing portfolio of Indonesian brand partners.
Research and Development Capabilities
Indonesia's beauty market is unique: it demands halal-compatible formulations, tropical-climate durability, fast trend responsiveness, and competitive pricing. Our manufacturing platform — backed by 20+ years of experience, 30+ automated production lines, and a 70,000+㎡ intelligent manufacturing base — is purpose-built to meet these exact requirements. From Jakarta-based indie brands to established retail chains across Surabaya, Bandung, and Bali, we have empowered Indonesian beauty entrepreneurs to build competitive, market-ready eyeshadow product lines with confidence.
Full Customization · Efficient Delivery · Quality Assurance — meeting the diverse needs of Indonesian brands at every stage of development.
Focus on core formula R&D and design. Provide customized technical assistance for Indonesian brands seeking proprietary formulations — from halal-certified ingredient sourcing to tropical-climate stability testing.
Packaging Design + Formula Design + Filling. Full-link finished product delivery service. Ideal for Indonesian brands ready to launch complete eyeshadow lines with differentiated packaging tailored for local retail and e-commerce channels.
Full Brand Case Design + Finished Product Production. Boost brand value improvement. Perfect for Indonesian entrepreneurs building premium beauty brands from the ground up — we handle everything from brand identity to shelf-ready product.
Joint Research and Construction of Doctoral Workstation with Top Universities — driving innovation in eyeshadow formulation science.
Cooperation Direction: Permeation system and talent output
Cooperation Direction: System Import
Cooperation Direction: Fermentation Skincare Technology
Plant activity improvement & fermentation technology (Microbial fermentation for antioxidant polysaccharides)
Plant activity research (targeted fermentation-derived Centella asiatica extract)
Microecology & Fermentation Technology (Tremella Polysaccharide)
Fermentation Technology (Rice Fermentation Filtrate)
Fully Automated Production Lines ensuring consistent quality, scalable output, and rapid delivery for Indonesian brand partners.
A mature modern production system, with large-scale production reducing costs — enabling competitive pricing for Indonesian market entry and scaling.
Effectively respond to market demands and calmly handle surges in orders — critical for Indonesia's seasonal peak periods like Lebaran, Harbolnas, and year-end campaigns.
Full-process quality control ensures consistent product quality in every batch — giving Indonesian retail partners and e-commerce sellers the reliability they need to build brand trust.
State-of-the-art facilities designed to meet the highest international cosmetics manufacturing standards, serving Indonesian and global beauty brands.
Aodai has built a global business network centered on China, covering 60+ countries — with Southeast Asia, including Indonesia, as a Rapid Growth Engine and Blue Ocean of Emerging Consumption.
Explore our full lineup of customizable eyeshadow products — each formulated to meet the unique demands of the Indonesian beauty market.
Partner with a proven OEM manufacturer trusted by beauty brands across 60+ countries. Get your custom formulation, packaging design, and production started today.
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