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The global beauty industry is witnessing a monumental shift toward "Skinimalism" and convenience-driven products. For teenagers and first-time makeup users, the traditional liquid foundation or powder palette can be intimidating, messy, and time-consuming. This is where the Makeup Stick has emerged not just as a trend, but as a dominant industrial force.
Currently, the "Stick" format occupies a significant market share in the color cosmetics sector. Manufacturers like the Oulilai Group are leveraging advanced formulation technologies to create sticks that offer the coverage of a liquid with the portability of a solid. From an industrial perspective, the production of makeup sticks requires high-precision "hot-pour" technology and specialized cooling tunnels to ensure a smooth, bubble-free finish. As an OEM/ODM leader, we see an increasing demand from global brands for multi-functional sticks that combine skincare benefits with pigment.
Global Patents in Packaging & Formula
Mature Formulations Available
Fully Automated Production Lines
Teenage skin is often sensitive and prone to hormonal fluctuations. First-time users prioritize three things: Ease of use, Natural look, and Portability.
The Oulilai Group operates two major R&D and production centers: ‘Aobesi’ and ‘Aodai’. With over 60 patents to its name, the Group has become a leading comprehensive cosmetics manufacturer in South China thanks to its deep technical expertise and exceptional service quality.
Integrating R&D, production, and service under one roof, the Group is committed to providing efficient and professional one-stop cosmetics solutions to customers worldwide. Our 100,000-level Automated Smart Workshop ensures that every makeup stick for teenagers meets the highest safety and quality standards.
We collaborate with top-tier universities to pioneer fermentation skincare and thermal scent-lock technologies.
Permeation systems and talent output
System Import & Chemical Innovation
Fermentation Skincare Technology
Plant activity & Antioxidant research
Teenagers juggling early classes need a routine that takes minutes. A foundation stick combined with a multi-use blush stick allows them to achieve a "no-makeup" makeup look while riding the bus or in the five minutes before the first bell.
After physical education or sports practice, skin can be red and sweaty. Our Instant-Rinse Light Milk Cleansing Stick followed by a soothing Sunscreen Stick provides a quick, hygienic way to refresh without carrying a heavy vanity case.
For Gen Z, looking "camera-ready" for TikTok or Instagram is a daily requirement. Stick highlighters and eyeshadows provide the precision needed for on-trend "shimmer" looks that pop on digital screens.
Our 70,000+㎡ Intelligent Manufacturing Base is equipped with 30 fully automated lines, ensuring stable supply even during peak order surges. We offer OEM, ODM, and OBM solutions to meet the diverse needs of brand owners at different development stages.
Serving over 60 countries across Southeast Asia, North America, Europe, and Australia.
As we look toward 2026 and beyond, the makeup stick category is evolving. We are seeing a surge in Hybrid Formulas—products that are 50% skincare and 50% makeup. For teenagers, this means foundations containing salicylic acid for acne-prone skin or blush sticks infused with hyaluronic acid for hydration.
Sustainability is another major driver. The industry is moving toward Refillable Stick Packaging and biodegradable components. Oulilai Group is at the forefront of this movement, researching eco-friendly materials that do not compromise the airtight seal required for long-lasting stick products.
Furthermore, Thermal Scent-Lock Technology is being integrated into solid perfumes and body sticks, allowing fragrance to be released gradually through body heat, providing a subtler and more sophisticated experience for young users who find traditional sprays overwhelming.
