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Explore our top-tier, custom-formulated solutions engineered to meet US beauty standards and performance expectations.
The United States skincare market has witnessed an unprecedented surge in demand for clean, efficient, and multi-functional cleansing solutions. Micellar water, once a French pharmacy secret, has firmly established itself as a staple in the daily routines of millions of American consumers. From bustling urban centers like New York City and Chicago to the sun-drenched coastlines of California and Florida, the demand for gentle yet highly effective makeup removers is at an all-time high.
Modern US consumers prioritize skin barrier health, driving the shift away from harsh alcohol-based cleansers toward soothing, micelle-based alternatives. Micellar water utilizes tiny spherical assemblies of surfactant molecules (micelles) suspended in soft water. These micelles act like magnets, attracting and lifting oil, makeup, and microscopic urban pollutants without stripping the skin's natural moisture barrier. This makes it an ideal fit for the fast-paced lifestyle of American professionals who demand quick, rinse-free skincare solutions.
In the United States, clean beauty is no longer just a trend—it is a core market requirement. Retailers like Sephora (Clean at Sephora), Target (Target Clean), and Credo Beauty have established strict ingredient blacklists. US beauty brands seeking ODM micellar water manufacturing must partner with suppliers capable of formulating without parabens, sulfates, phthalates, synthetic fragrances, and formaldehyde donors. Our R&D centers specialize in developing USDA-compliant, vegan, cruelty-free, and natural formulations that meet these exact requirements, giving our US partners a major competitive edge.
The Oulilai Group operates two major R&D and production centers: ‘Aobesi’ and ‘Aodai’. With over 60 patents to its name, the Group has become a leading comprehensive cosmetics manufacturer in South China thanks to its deep technical expertise and exceptional service quality. Integrating R&D, production, and service under one roof, the Group is committed to providing efficient and professional one-stop cosmetics solutions to customers worldwide.
Joint Research and Construction of Doctoral Workstations with Top Universities to pioneer next-generation micellar formulations.
Cooperation Direction: Permeation system and talent output
Cooperation Direction: System Import
Cooperation Direction: Fermentation Skincare Technology
Focus of Cooperation: Plant activity improvement & fermentation technology (Microbial fermentation for antioxidant polysaccharides)
Cooperation Direction: Plant activity research (targeted fermentation-derived Centella asiatica extract)
Cooperation Direction: Microecology & Fermentation Technology (Tremella Polysaccharide)
Cooperation Direction: Fermentation Technology (Rice Fermentation Filtrate)
How US brands leverage our custom micellar formulations to target diverse consumer demographics.
The rise of the "athleisure" lifestyle in states like Colorado, Oregon, and California has created a massive market for post-workout skincare. US consumers need quick, rinse-free cleansing options that can be easily tossed into gym bags. Our custom-formulated micellar waters, enriched with soothing botanicals like Centella Asiatica and Chamomile, provide instant cooling and purification without requiring a sink.
With the popularity of long-wear, waterproof cosmetic formulas popularized by US beauty influencers, consumers require gentle cleansers that don't damage eyelashes or delicate eye areas. We develop biphasic (oil-and-water) micellar formulas that easily break down waterproof mascara and matte lip stains while remaining ophthalmologist-tested and safe for sensitive eyes.
Urban environments like New York, Los Angeles, and Houston subject the skin to daily oxidative stress and particle pollution (PM2.5). Our R&D team has engineered micellar waters infused with antioxidants and chelating agents that specifically target and encapsulate heavy metal particles, protecting city dwellers from premature aging.
Clean and clinical beauty are merging in the US. Consumers look for products recommended by dermatologists. Our factories offer hypoallergenic, fragrance-free micellar formulations optimized for sensitive, acne-prone, or rosacea-affected skin, aligning perfectly with the clinical skincare boom.
Equipped with advanced European and domestic manufacturing technology, ensuring compliance with strict US FDA and GMPC standards.
Aodai has built a global business network centered on China, covering Southeast Asia, North America, Europe, Australia and other key regions. Combining localization and globalization, we provide customers around the world with excellent products and services.
Meeting the diverse needs of customers at different development stages with full customization, efficient delivery, and quality assurance.
Focus on core formula R&D and design. We provide customized technical assistance and optimize existing formulations to match your target price point and performance metrics.
Packaging Design + Formula Design + Filling. A full-link finished product delivery service designed to minimize your time-to-market and ensure seamless regulatory approval.
Full Brand Case Design + Finished Product Production. Boost brand value improvement with ready-to-sell concepts designed by our global marketing and design teams.
Reducing lead times and manufacturing costs through automated technology and strict quality control.
A mature modern production system, with large-scale production reducing unit costs and ensuring high precision.
Effectively respond to US market demands, scaling up production quickly during holiday rushes and promotional seasons.
Full-process quality control ensures consistent product quality in every batch, backed by ISO 22716 certifications.
How our research partnerships drive formulation breakthroughs for the North American market.
The chemistry of micellar water relies on the delicate balance of amphiphilic surfactants. The hydrophobic tails of these molecules align to form the core of the micelle, trapping lipid-soluble impurities (oil, sebum, waterproof makeup), while the hydrophilic heads remain on the outer surface, bonding with the aqueous phase. When applied to a cotton pad, the hydrophilic heads are drawn to the cotton fibers, leaving the lipophilic tails exposed to grab dirt and impurities from the skin.
Our collaborations with top-tier research institutes have enabled us to refine this basic chemistry into highly advanced, skin-beneficial formulations:
This commitment to scientific excellence ensures that every bottle of micellar water produced in our factories meets the high standards of efficacy, stability, and safety demanded by the US beauty industry.
Our complete suite of customizable formulas. Select a base to begin your custom ODM/OEM journey with us today.
Key information for US brands partnering with our manufacturing centers.
Our Minimum Order Quantities (MOQs) depend on the customization level of the formulation and packaging. For standard formulas in stock packaging, MOQs can be lower, while fully customized formulations and unique bottle shapes typically start at 10,000 units. Contact our sales team for a custom quote tailored to your brand's scale.
Yes. All our products are manufactured in GMPC and ISO 22716 certified facilities. We follow strict quality control procedures to ensure every batch complies with US FDA regulations, including clean beauty ingredient standards and heavy metal testing protocols.
Absolutely. Through our ODM and OBM services, we offer comprehensive packaging design support. We can source eco-friendly, PCR (Post-Consumer Recycled) plastics, glass, and unique dispensing pumps that resonate with environmentally conscious consumers in the United States.